I was born in Catanduva, a small town in the countryside of São Paulo, and lived a simple life there until I moved to the city at 17 to study. I graduated in Social Communication from ESPM and spent nearly a decade working in advertising at agencies like R/GA, Razorfish, Wunderman and Publicis.
I loved the fast pace, but over time, the lifestyle became unsustainable — financially and health-wise. That’s when photography became my outlet, helping me manage stress and reconnect with what really matters (ask me over coffee, and I’ll tell you the whole story).
What started as a hobby with a phone camera turned into something much bigger. I founded Antility, a community of photographers driven by social causes and human-centered storytelling. Although it wrapped up in 2021, the project sparked collaborations with brands like Land Rover, Twitter, Samsung, TNT, Chevrolet, McDonald’s, Bradesco, Mastercard and the United Nations.
After leaving the ad world, I moved into startups. Same grind, same hustle. So I pivoted again — this time into digital product management. I brought my experience in communication and project management to Work & Co, where I worked on projects for Sanofi, Havaianas, BTG, Google and Itaú.
Today, I’m at Itaú, helping build a new bank focused on supporting small businesses — so they can survive those tough first years and grow sustainably over time.
In 2020, during the pandemic, I also founded Jundu, a climate startup investing in solar energy and reforestation. I exited in July 2024 to spend more time with my family before launching a new project in early 2025. (More on that soon.)
I love sharing what I’ve learned — whether it's about communication, product management, photography, or sustainability. Somehow, all of it ends up woven into my work. I hope it inspires you to slow down, live with intention, and find calm in the chaos.
