True Coffee Inc., located in São Paulo, is the pioneer in the production of Cold Brew, in addition to artisanal coffee specialty. While working at Weber Shandwick, my friend and coffee enthusiast Caio Simão introduced me to them. Every day the routine was to have lunch and go to grab some coffee. It is much easier to start conversations with coffee. That was how we met the founder Ton Rodrigues. Later, they invited us to produce some pictures for them. The journey could not have been greater.